Pricing that pays for itself
Close two extra listings a year and the entire Brokerage plan pays for itself — one $350k listing at 3% commission is ≈ $10,500, so ~1.4 covers the $15,000/yr subscription. Most firms clear that inside the first quarter.
The ladder at a glance
Five tiers, firm-wide. The weekly batch is a firm asset — it scales sub-linearly with headcount, never 30×N.
| Tier | Agents | Leads/wk | $ /mo | $ /yr |
|---|---|---|---|---|
| Starter | 1–2 | 30 | $300 | $3,000 |
| Team | 3–5 | 50 | $500 | $5,000 |
| Firm | 6–10 | 75 | $1,000 | $10,000 |
| Brokerage | 11–20 | 100 | $1,500 | $15,000 |
| Enterprise | 21+ | 125 cap | $2,500+ (quote) | $25,000+ |
Paying annually gets 2 months free on every tier — the $ /yr column already includes it. Optional add-on on any tier: +30 unique leads/wk for +$150/mo. Brokerage and Enterprise also qualify for 20% off annual terms. No per-lead fees.
How the ladder works
The batch is a firm asset
Weekly batch scales sub-linearly — a 10-agent firm gets 75 scored leads, never 30×N. Leads are shared round-robin across your agents.
Extra seats
Add agents for $25–40/agent/mo, or move up a tier as the firm grows.
Annual billing
2 months free on every tier — a 16.7% saving. Brokerage and Enterprise also qualify for a 20% discount on annual terms.
Reservation caps
Each firm can hold reservations for up to 2× its weekly batch.
Add-on
+30 unique leads/wk for +$150/mo on any tier.
Enterprise
21+ agents is a quote motion — $2,500+/mo annual, custom terms.
What raw contact data costs
Skip-tracing vendors sell raw owner contact data by the month or the record — and most realtors already pay for one. Every LeadGen plan bundles that same contact layer into each scored lead.
| Vendor | Typical cost | What it includes |
|---|---|---|
| PropertyRadar | $99–119/mo | 250 skip-traces |
| REDX GeoLeads | $60/mo + $75/mo add-on | bundles from $199/mo |
| PropStream | $99/mo | unlimited |
| ProspectNow | from $119/mo | per user |
| Mojo Skip Tracer | $25–49/mo | unlimited add-on |
| Per-record skip-trace | $0.10–0.17/record | SkipGenie $0.17/search |
| Your leads with LeadGen | from $300/mo | scored, reason-backed leads with contact info, every week — 5 tiers up to Enterprise |
Realtors typically pay $99+/mo for raw owner contact data (PropertyRadar, REDX, PropStream). Your leads ship with it.
Vendor coverage claims: phone 68–85%, email 50–65% — unranked lists with no scoring, no reason lines, and no direct-mail layer. Ours are scored, reason-backed, and contactability-weighted. Pricing verified Aug 2026; no per-lead fees on any plan.
Compare the plans
| Feature | Starter$300/mo | Team$500/mo | Firm$1000/mo | Brokerage$1500/mo | Enterprise$2,500+/mo |
|---|---|---|---|---|---|
| Scored leads per week | 30 | 50 | 75 | 100 | 125 cap |
| Agents | 1–2 | 3–5 | 6–10 | 11–20 | 21+ |
| Written reason for every lead | |||||
| AI email drafts in your voice | |||||
| AI phone outreach from your number | |||||
| Contact enrichment | Standard | Priority | Priority | Priority | Priority |
| Market Pulse alerts | |||||
| Response analytics | |||||
| CSV export | |||||
| Support | Priority | Priority | Priority | Priority |
All plans include CSV export with a documented schema for Follow Up Boss and kvCORE import.
Not sure which tier? One question.
How many agents on your team?
Pricing questions
No setup fee. No per-lead fees. Cancel anytime — your data exports on the way out.